1. Illustration for Studiopretzel
2. Studiopretzel was created as a brand for fashion business, with a particular attention to “lightness”,
something that reminds of Calvino’s literature.
In practice, this idea translates itself into soft lines, in the creation of comfortable clothes, such as the shirt and shorts,
together with the use of comfortable materials, such as muslin and linen.
The shirts’ buttons are dressed with Japanese colored textiles, in contrast with the main tone, in order to highlight the details
and avoid the use of a tie, an actual no-tie shirt. Japanese textiles are also used for the internal pockets of the double-breasted yukatas,
a modern interpretation of the comfortable Japanese kimonos. This idea of fashion becomes then very close to the east
and fulfills the concept of a comfortable elegance, creating wider clothes but nevertheless precise in the colors and in the details.
Clothes are handmade by local artisans. The collections are produced between Prato, Firenze and Pontassieve,
where experienced Italian artisans wrap the buttons one by one,manufacturing trousers and shirts, using only sewing machines and irons.
This specialized production, with its great attention to details, is completely “made in Italy”
and can work on single items as well as on bulk orders, thanks to a widespread network of local artisans.